British strawberries hit Co-op’s shelves earlier than last year
22nd April 2025
Co-op’s own-brand strawberries, exclusively sourced from UK farms, have recently hit stores’ shelves.
Co-op said that the move delivers a fresh boost to its commitment to supporting British agriculture and was expected to drive sales during the Easter holidays.
Grown in Kent, Herefordshire, Norfolk and Lincolnshire, the strawberries have arrived in Co-op stores four days ahead of the move last year.
The retailer predicts to sell around 1.2 million punnets of its strawberries between 19th April and 6th May, as Brits are expected to embrace the brighter days and the late Easter break after a cooler than average 2024.
Adam Williams, buyer for berries, citrus & grapes at Co-op, said: “We’re proud to be the first UK retailer to offer exclusively British strawberries for summer and just in time for the busy Easter weekend.
“We work hard to ensure we provide high-quality strawberries grown right here at home as we continue to support British growers and meet the growing demand for homegrown produce.”
Strawberries available sooner than last year
The British strawberry season traditionally runs between early May and late September.
Co-op said that moving to British sourcing sooner than in 2024 is possible due to the retailer’s long-term commitment and investment in the UK grower base.
To ensure early supply during the colder seasons, its growers use state-of-the-art growing techniques to harness the elements in the most sustainable way.
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