BerryWorld packaging wins gold at The Grocer Awards 2024

The 100% recycled and recyclable pack has been called an ‘ultimate champion’ in the Composite Pack of the Year category. 

The BerryWorld’s innovation was described by the jury as “the future of packaging,” reflecting a “careful selection process by the supplier to select materials that deliver for both consumers and retailers”. 

The company explained that the pack combines 100% recycled plastic punnets with FSC-accredited paper-based lidding. 

First launched with Ocado Retail as a summer trial earlier this year, the pack is fully recyclable, allowing shoppers to easily separate the paper top and plastic base for home recycling without the fuss, BerryWorld confirms. 

Continued innovation for berry sector  

Stefan Rusev, technical director at BerryWorld UK said: “This development has been such an exciting step for our business.  

“In partnership with our paper, based lidding film supplier, and our plastics manufacturer, on this trial we introduced a category, first paper-based lidding and moved from 80% rPET content in our punnet bases to 100% as we continue to invest in the long-term sustainability of our branded packaging.  

“This move aligns with our ongoing sustainability strategy to maximise the amount of recycled content in our packs going forward.” 

Paul Avery, commercial director at BerryWorld UK, added: “We are honoured to receive this award from The Grocer New Product & Packaging Awards jury.  

“This is a testament to our commitment to bring continued innovation to the berry category, not only with the most delicious award-winning berries but also with the most innovative and sustainable packaging solutions.” 

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