Could you become a wine taster for Aldi?
15th February 2024
Aldi, the popular supermarket chain, is giving away free wine in exchange for reviews on social media.
Shoppers will be delighted to learn that the doors to Aldi’s Wine Club are once again open. The supermarket is recruiting thirty wine enthusiasts to try its new range of wines for free.
Successful applicants will receive three bottles from Aldi’s upcoming new summer range, which includes a Barossa Valley Shiraz, a Provençal Rose and a New Zealand Sauvignon Blanc. Their task will be to test and review the spirits over an eight-week period.
In return, chosen vino lovers need to share honest reviews of the wines across their social media channels, using the dedicated #AldiWineClub hashtag.
Julie Ashfield of Aldi UK said that the supermarket embraces the opportunity to gather feedback from its trusted shoppers. Ms Ashfield added: “It helps the buying team shape wine ranges into what they are – great tasting, award-winning, delivering on both quality and price. We look forward to welcoming the next thirty Aldi Wine Club members on board.”
The five S’s rule
Mistress of Wine, Sam Caporn, shared a few tips for soon-to-be wine testers, following the five S’s rule:
See: “Take a good look into the glass as the colour will give an indication to the style of wine. A deep red will suggest youth and a full-bodied wine, while a pale colour will propose it is lighter and juicier.”
Swirl: “Pour a small measure and swirl the glass anti-clockwise. Swirling ensures a more intense aroma, as it releases what are called ‘volatile’ aromatics.”
Sniff: “You don’t really taste wine, you smell wine – so this stage is important. Take short, sharp sniffs rather than breathing in deeply for a long time.”
Sip: “Sipping is where the magic happens! The aromas in your mouth go up your nose and the wine onto your taste buds, allowing you to appreciate the delicious flavours in the glass.”
Savour: “Now relax, savour those deep flavours that are developing in your mouth and enjoy!”
How to become a taster
To be in with a chance of landing the role, you simply need to send an email to Aldiwineclub@clarioncomms.co.uk with the below details:
- Full name
- Proof of age
- The name of your social media handles and the number of followers for each account
- 150 words explaining why you think you should be selected as part of Aldi’s Wine Club
- What your favourite Aldi wine is and why?
Entries are now open until Monday 4th March.
Read more drinks articles here.