Driscoll launches into UK following acquisition of Berry Gardens
5th October 2024
US-based global soft fruit supplier, Driscoll, has officially launched its brand in the UK following the acquisition of Berry Gardens Limited in 2022.
Driscoll’s latest campaign has been brought to London and includes billboards, sampling and what is described as ‘a fruit-gifting installation in Brick Lane.’
A Driscoll’s bike will also pop up in key locations, the company said.
Driscoll’s marketing manager, Isla Haslam, told the media: “At Driscoll’s, we are passionate about delivering the juiciest and freshest berries to our consumers.
“The ‘Devoted to Delicious’ campaign is not only a celebration of our heritage and our dedication to flavour innovation, but also a significant moment as we officially introduce Driscoll’s in the UK.”
In a statement, the company added: “As a pioneer in berry flavour and variety innovation with more than 100 years of heritage, Driscoll’s has built a global reputation for producing the finest berries.
“The ‘Devoted to Delicious’ campaign aims to introduce UK consumers to the superior taste of the Driscoll’s Berry Patch, celebrating the joy of eating fresh, flavourful berries and heralding Driscoll’s arrival to the country.’
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