Wine in paper bottles now available on Aldi shelves
25th March 2024
Aldi has become the UK’s first supermarket to launch its own-brand paper wine bottles.
This follows the chain’s latest collaboration with Suffolk-based sustainable packaging company, Frugalpac.
Using Frugalpac’s Frugal Bottles, which are made from 94% recycled paperboard with a food-grade pouch to contain the wine, the new bottles are fully recyclable and five times lighter than a standard glass bottle.
The Cambalala South African Shiraz and Cambalala South African Sauvignon Blanc have been available to buy in lightweight paper bottles in stores from 18th March. The date marked global recycling day.
Shopping with sustainability in mind
According to the producer, by replacing glass bottles with paper and stocking in stores nationwide, Aldi has generated a carbon footprint reduction that is equivalent to driving around the planet 5.8 times.
Julie Ashfield, managing director of buying at Aldi UK, said that the store’s shoppers are “striving” to become more sustainable in their everyday lives, looking for small ways to make a big difference for our planet.
Ms Ashfield added: “Our buying teams are continuously thinking of how we can evolve our ranges to offer greater value and greener choices. We are proud to be the first supermarket to launch an own-brand paper bottle, helping to drive sustainable change.”
International success
The Ipswich-based company, Frugalpac, is on a mission to reduce the impact of carbon on the planet through engineering sustainable packaging, using recycled paper that is both light in weight and easy to recycle again.
The business has been collaborating with more than 35 different drink producers from around the world and launched 128 wines, spirits, and olive oils in the Frugal Bottle. Frugalpac’s paper bottles are available in 25 countries, including Australia, Japan, North America, Canada, the UK, across Europe, Scandinavia, and South Africa.
Malcolm Waugh, CEO of Frugalpac, added: “We’re thrilled to be partnering with Aldi on this landmark new line. Our ambition has always been to allow more people the opportunity to enjoy our paper Frugal Bottles, giving them greener choices.
“Launching in another major UK supermarket means more shoppers can now drink responsibly and sustainably, and we are so pleased to be part of that journey.”
Read more drinks news.
