Italian Belorante hits UK shelves
4th December 2024
Australian winemaking company, Treasury Wine Estates, has announced that an Italian wine brand, called Belorante, hits the UK market shelves.
Inspired by the effortless style, attitude and vivaciousness of the Italian way, Belorante is all about bringing you a moment of colour and joy, TWE said.
The company added that with Italian wine being the second largest category in the UK grocery market, yet still very much led by tradition, it saw an opportunity to reinvent Italian wine through a bold, modern approach that embodies the true spirit of the Italian lifestyle.
“Whether it’s a dinner party accompaniment or an early evening aperitivo, Belorante’s Pecorino and Primitivo varietals are the perfect choice. Now available at Asda and Morrisons stores across the UK,” a spokesperson for TWE said.
Belorante’s range includes four still wines. Italia Grillo and Italia Montepulciano D’Abruzzo DOC cost £9 for 75cl, while Italia Pecorino and Italia Primitivo cost £10 for 75cl.
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