Jazz apple remains “UK’s tastiest apple”
10th November 2023
Simon Bray’s Jazz apples, grown in Kent, once again scooped the tastiest apple title at this year’s National Fruit Show.
The Jazz brand has now won the title eight times in the last 10 years.
Taking place on the 1st and 2nd November, the National Fruit Show has been dedicated to showcasing the best of British fruit for over 90 years.
Mr Bray also won Best in Show with his Jazz apples.
Apples grown by Clock House Farm also collected third prize in the UK’s Tastiest Apple category.
Simon’s Kent farm, Monk’s Farm, is third-generation, starting in the 1920s and moving to apple orchards in the 60s. The farm had its first commercial Jazz trees planted in 2006, with 6ha now planted, making it the farm’s second main variety.
Commenting on the triumph, Simon Bray, said: “I was amongst the first UK growers to plant Jazz trees so it’s great to win this award. Credit has to go to my team as they have worked their socks off but Jazz has all the attributes a fruit grower wants so it’s a pleasure to grow.
“When it comes to taste, it’s juicy and tangy so there’s no doubt it’s a winner and no surprise that its popularity grows year on year, as do the number of trophies it wins!”
Hannah McIlfatrick of Worldwide Fruit Ltd said: “It’s absolutely fantastic news for Jazz apple to claim the crown of the ‘UK’s Tastiest Apple’ and it’s the perfect way to start the new British season.
“A huge well done to Simon and his team who have put in the hard work all summer to produce some stunning apples. The taste and quality of a Jazz is unlike any other and winning this prestigious award again will hopefully help introduce the variety to even more consumers.”
The Jazz journey
Jazz is a crunchy, tangy-sweet, perfectly sized, refreshing snack apple. The first British Jazz apple crop hit the shops in November 2007.
Fast forward 16 years and Jazz is the fastest growing variety in the UK and the fifth most popular variety, with a retail value now standing at £51 million.
It’s now available in Marks & Spencer, Ocado, Waitrose, Morrisons, Sainsburys, Asda, Tesco, Aldi, Booths, Iceland and Lidl. Jazz are a global favourite grown in over 10 countries around the world under a closely controlled quality growing programme managed by T&G Global.
For more information visit: www.jazzapple.com/uk
