New JAZZ apple juniors hit UK shelves
2nd April 2025
Worldwide Fruit is launching British-grown JAZZ Juniors to complement the success of the JAZZ apple brand becoming the UK’s fifth biggest variety, with the bite-sized apples launching in selected retailers.
Following on from the success of the JAZZ apple van’s festival roadshow last year, where it was identified that these fun-sized apples were a big hit with children, these naturally small JAZZ Juniors come in branded packs of 6 and are perfectly sized for kids and all those snacking moments in between.
The utilisation of the smaller-sized fruit means that Worldwide Fruit, the exclusive supplier of JAZZ Apples in the UK, and their growers can ensure that more fruit makes its way to the consumer, minimising food waste and, in turn, helping growers utilise a larger range of sizes.
The British JAZZ apple season began in November last year with ambassador and Olympian Jazmin Sawyers helping celebrate their arrival. The brand then took centre stage at the National Fruit Show as grower Chandler & Dunn collected seven prizes for their award-winning JAZZ apples, including Best in Show.
Hannah McIlfatrick, commercial director of Worldwide Fruit Ltd, said: “It’s fantastic news to announce the launch of our JAZZ Juniors in selected retailers with the British season currently in full swing. The launch helps build off the success the brand has already achieved and sets us up perfectly for the remaining months of the British season.
“These superb JAZZ Juniors provide that unmistakable JAZZ tangy-sweet taste that we all know and love, but they come in smaller sizes perfect for children and snacking opportunities.”
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