Red and pink flesh Kissabel apple variety hits the market
26th November 2024
New variety of apple, Kissabel Rouge, has hit European markets, including the UK.
Kissabel is set to be an innovative series of apple varieties with red or pink flesh.
Jeremy Linsell, technical and performance development officer at Worldwide Fruit, was one of the first UK growers to plant two yellow-skinned Kissabel varieties.
He said: “I firmly believe that Kissabel is one of the most exciting varietal developments.”
Commercial director Hannah McIlfatrick added that Worldwide Fruit is “extremely excited about the product’s arrival.
“Kissabel brings something truly unique to the category, with its distinct red-pink flesh colour and deliciously fresh, crisp taste,” she continued.
Kissabel is the brand that identifies the different coloured-flesh varieties – from pink to deep red – developed using exclusively natural breeding techniques thanks to the IFORED programme, an international partnership that involves 14 of the major production and marketing companies in the world.
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