Impressive expansion signals strong future for fertiliser brand
6th February 2024
Nutrel Products Ltd, which develops, manufactures, and markets fertilisers and associated products, has marked a significant milestone with the grand opening of its new warehouse.
This development not only signifies the company’s unwavering dedication to growth and innovation but also promises to take its flagship brand, Hortifeeds, to greater heights.
Hortifeeds was established in 1995 to serve growers with high-quality fertilisers, throughout all horticultural sectors including soft fruit, tree fruit, forestry and landscaping. The ethos behind Hortifeeds has always been to create a better alternative to ‘off-the-shelf’ fertilisers.
Hortifeeds’ commitment to excellence has been rooted in producing the highest quality fertilisers using only the finest raw materials and providing growers with an exceptional level of personal and technical service. Hortifeeds has benefited from being part of Nutrel Products Ltd, not only because of its expanding production facility, but the wealth of experience gained from dealing with a diverse customer base covering all aspects of growing within agriculture, horticulture, amenity and home and garden market sectors in the UK and overseas.
In 2007, Nutrel Products Ltd was purchased by Synchemicals Ltd, which is a family-run business based in Coalville, Leicestershire. Synchemicals also owns Vitax Ltd who is a UK manufacturer and supplier of fertilisers and associated products in retail and specialised turf and amenity markets.
Hortifeeds, as part of Nutrel Products Ltd, says it has flourished under the ownership of Synchemicals Ltd, and has continued to invest in its unique offering to the professional horticultural market. This commitment is exemplified through the addition of modern plant and machinery and the refurbishment of its extensive facilities, all situated just outside the City of Lincoln.
The latest stride forward in the journey is the inauguration of an impressive new warehouse and offices. This move has more than doubled the company’s finished goods storage capacity to over 2,000 pallets, allowing them to serve their clients even more efficiently. However, the expansion goes beyond storage; it also involves significant investments in state-of-the-art production facilities including cutting-edge powder mixing blenders and liquid filling lines, which have been installed to cope with the ever-increasing demand.
The recent grand opening of the new warehouse was marked with pride and excitement, with the ribbon being cut by Anja Gooding, the new chair person of Synchemicals Ltd. In attendance was Carl Welsh (Sychemicals Ltd CEO) and Chris Norris, (Nutrel Products Ltd managing director) along with a number of key members of the team.
As Nutrel Products Ltd and Hortifeeds take this important step forward, they say their dedication to quality, innovation, and unparalleled service remains unwavering. The future looks bright for these industry leading companies and the customers they serve.
