Vino Zero launches to answer demand for premium alcohol-free wines 

Initially focusing on the South West, the company has been established to offer the hospitality industry, specialist retailers and consumers direct premium dealcoholised wines that represent the best of those available.  

The launch event, which took place last week, was attended by key hospitality leaders from the region, alongside Vino Zero’s founders Alexander Viol and Fiona Graham.   

Mr Viol runs a similar successful business in Canada catering to the alcohol-free market and is in the final stages of completing the Wine & Spirit Education Trust (WSET) diploma.   

Ms Graham is the daughter of Neil Graham, founder of Devonia water, and is heavily involved in the family’s still and sparkling water business.  

Basis for every good wine 

With one in three customers now looking for a non-alcoholic option, Vino Zero said that its mission is to build meaningful relationships with its sales partners to support them in expanding their choices and sales of premium no and low-alcohol products. 

While it is a booming and exciting market category that is constantly evolving and changing, the wine aspect of things has been behind the curve.   

Vino Zero aims to address this lag as suppliers and winemakers begin to truly invest in these wines, as the company belives that the basis for every good wine is excellent grapes, no and low wine is no different.  

Quality and inclusion 

Co-founder Fiona Graham said: “Vino Zero was founded on a simple belief that everybody deserves quality and inclusion.   

“When I personally decided to stop drinking a couple of years ago it was apparent that there was not a huge amount of choice in the no and low wine space, which limited options and choice.   

“Alex and I believe that when it comes to alcohol, it should not act as a barrier to the ritual of eating and drinking.   

“Vino Zero is here to demonstrate to the hospitality industry, and beyond that, an alcohol-free choice is one which can equally serve up quality, taste and experience.”  

The inaugural wine in the Vino Zero portfolio is DIVIN. Showcasing a selection of styles from the producer of innovative alcohol-free wines, the DIVIN wines on offer through Vino Zero include a Sauvignon Blanc Sparkling, Vigneron Sauvignon Blanc, Sauvignon Blanc, Rosé and Chenin Blanc.   

The owners said that the taste of the wines is “absolutely key” to the brand. 

This can be achieved thanks to the whole process, which starts from grape growing through to fermentation and the extraction of the alcohol at low temperatures in specially tailored tanks. 

It is focused on preserving the aromas and flavours of the various grape varieties.  

Fellow co-founder Alexander Viol added: “We would love to see every list include a non-alcoholic wine section where taste and quality is not sacrificed, offering something for every palate and every occasion.

“We are committed to bringing only the very best that the no & low wine market has to offer to our customers and will guide the hospitality industry in this direction.” 

Mr Viol confirmed that further wines as well as no and low spirits will be added in due course to the Vino Zero portfolio. 

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